Monday, August 6, 2018

Our Foodtrepreneur of the Week: Frappes To Go




#FOTW: Frappes To Go


Every week, Sugbo Mercado introduces fresh brands that are sure to take a place in your appetites. This is a compilation of our foodtrepreneurs, their stories, and their plans for the future.



Frappes To Go is basically what I love about coffee and everything in it. It’s a mixed healthy drink at some point, like the Matcha, which is my favorite drink. We conceptualize it with banana, since it’s actually a mixture of fruity drinks with coffee as well. Frappes to Go can be taken out and brought anywhere one would like. One gets to enjoy the ice blended coffee and healthy drink. 

Our bestseller is Java. It’s when you add an extra puff of coffee sauce so it’s a stronger mixture of coffee. If you’re a coffee lover, you’d love it. Our other bestseller is blueberry cheesecake. I know Filipinos love cheesecake, so that would be my top choice for people who love desserts. It’s a perfect combination of cheesecake and coffee, and a little mixture of blueberry. It’s a mixture of our syrups for all our sweet drinks here at Frappes To Go. My personal favorite would be the Matcha, over anything else, mainly because it’s a healthy drink: it’s good for the skin and it’s an anti-cancer ingredient.

Java Chip 

I collaborated with a famous brand to create Frappes to Go, with all my mixtures and ingredients from them alone. Of course, I add my own personal touch to each drink aside from their recipe. I try to make the drinks I make both delicious and affordable at the same time, since Cebuanos are very wary about the pricing and how worthy the drink actually is.

As I said, I love to drink coffee. I’m also the kind of person who’s always on the go, so my time’s really important. I thought, what business can I have that could really relate to me as a person? When I went to a certain coffee shop, I got the idea of Frappes To Go from buying their Mocha frappe. I incorporated it to my brand – having ice blended frappes which you can bring anywhere and anytime.

I actually already have my own brand in some malls before I created Frappes To Go. Sir JP was one of my regular customers there, and he introduced Sugbo Mercado to me and invited me to join. I really love the atmosphere in Sugbo Mercado because everyone from every class is here. They can just buy whatever they like, and entrepreneurs like me who want to start small can also go here and sell what they want to sell. They’re given a chance to grow. Here in Sugbo Mercado, entrepreneurs are introduced to the market – what we sell, how we sell, and how driven we are to sell.

I started January this year, and it’s been amazing. There are times that it doesn’t go well, since my market will depend on the weather conditions we have here in Cebu. Despite that, I didn’t expect my brand to be accepted and to have a market value here because we have a lot of competitors, but I do love the challenge. I love Sugbo Mercado, and I’m here to stay.

I’m a visionary and I’m positive in every aspect of business I am in to. A few years from now, I know I want to help people. The best investment I could think of is that I help people like my staff, to provide them everything they need. If you got the right staff, then your business will grow tremendously.



- Cathy Flores of Frappes To Go; Our Foodtrepreneur of the Week. Visit Frappes To Go at Sugbo Mercado of Garden Bloc, IT Park. They are beside Cheesecake Story. We are open every Thursdays-Sundays, 5pm-1am. See you there at #yourWEEKENDfoodmarket!

Sunday, July 15, 2018

Our Foodtrepreneur of the Week: Jamal's Lechon





#FOTW: Jamal's Lechon


Every week, Sugbo Mercado introduces fresh brands that are sure to take a place in your appetites. This is a compilation of our foodtrepreneurs, their stories, and their plans for the future.





Jamal is basically the brainchild of my husband, whose street name is Jamal. Our goal is stand out in the food market and be known for good lechon with a twist. We take pride in being innovative, as we are the first in Cebu to serve lechon stuffed with seafood. We actually have more products which are featured in our Facebook page, but only our bestselling lechon is displayed at Sugbo Mercado. Our customers’ top choice is usually the spicy lechon belly.

Because of our innovative way of business, we’ve actually been recognized by big names around Cebu; people who want to avail of our stuffed lechon. The Osmena’s and the Gullas’ have ordered from us, and we’re very glad that they’ve given interest to our product.


We weren’t originally Jamal’s – we had a shared business with our partner called ReLechonShip. Eventually, we split up and created Jamal’s. My husband came from a family of Lechoneros – both sides – so he’s always wanted to sell lechon. You could say it runs in the blood.

Choosing Sugbo Mercado was such a good decision for us. It has such a wide market range, where people from all walks of life often go to. It’s the best marketing place a business like us could ask for, along with their social media and other advertising strategies lending us a helping hand. With Sugbo Mercado, we’ve become known to the people. As Jamal’s, we’ve only been here for 6 months, and we already have loyal customers.

To be honest, business wasn’t all good from the start. We may have started Jamal’s in January, but we were also planning to close by the end of the month. Sales just wouldn’t boom as expected, and it was bad on marketing expense. But after a little renovation and application of marketing strategies with the staff, we immediately got back up. Since then, the sales have tripled and we’ve been earning more than enough.



We want our lechon to spread nationwide. For now, we’re trying to reach the Manila market and have a branch there. We’ve actually been meeting friends from different places; we travel just to meet them and let them order from us, and a train of orders would follow. We even reached Singapore a month ago. Reconnecting with our old colleagues and friends from the past and the present has helped improve our business that way. Hopefully soon enough, our lechon reaches past the appetites of our own circle and be loved all over the country. 






- Madel Basiga of Jamal's Lechon; Our Foodtrepreneur of The Week. Visit Jamal's Lechon at Sugbo Mercado, Garden Bloc of IT Park. We are open every Thursdays-Sundays 5pm-1am. See you there at #yourWEEKENDfoodmarket!

Monday, June 25, 2018

Our Foodtrepreneur of the Week: Sweet Fix




#FOTW: SWEETFIX 


Every week, Sugbo Mercado introduces fresh brands that are sure to take a place in your appetites. This is a compilation of our foodtrepreneurs, their stories, and their plans for the future.






Just like it's name, Sweet Fix intends to serve its customers a sweet and satisfying classic that just never goes wrong. It's all about making people enjoy a different kind of ice cream - to try something out of the ordinary and foreign, and deliver it to them for easy access. Our aim is to let them enjoy what we enjoy. I mean, who doesn't love ice cream?



Ice cream is practically perfect for this country; well, most of the time. The concept of Sweet Fix makes ice cream all the more exciting and enticing to the market here, which was why we brought it in. It wasn't that popular in Cebu when we entered, and we knew we needed something unique. It was viral in Youtube at the time, which was where we learned how to make it ourselves.

We knew we wanted to be part of Sugbo Mercado for our brand's exposure. There's a lot of food traffic here, which makes the people stay. When we introduced the brand, people loved it. We've been with Sugbo Mercado for a little more than a year, and even started at their CBP branch. We immediately flourished when we moved to this branch. We're still here after a year, constantly selling our bestsellers - Cookies and Scream, and the Hazelnut Grace, which is actually banana and Nutella together.

The ride's been great, and someday soon, we plan on expanding. Hopefully, we'll get everyone their own sweet fix.



- Abigail Gubalor; Our Foodtrepreneur of The Week. Visit Sweet Fix at Sugbo Mercado, Garden Bloc of IT Park. We are open every Thursdays-Sundays 5pm-1am. See you there at #YOURweekendFoodmarket!