Street Food : A Food Journey

Bringing a Taste of the Streets Closer To You

Written by : Jet Luga

From the same group responsible for the biggest weekend night market in the Cebu metropolitan area comes a new opportunity for locals to dine and immerse themselves in local food culture. 

Photo by : C E B U on Facebook

Street Food by Sugbo Mercado opened its doors to the public on January 10, 2020 and it hit the ground running with its carefully curated fleet of authentic street food vendors, all conveniently located within the heart of the Cebu Business District. Unlike the other institutions of the Sugbo Mercado Food Bazaar Group which mostly operate at night and during the weekends, StreetFood is open every day of the week from 12 noon to 12 midnight. 

Street Food was brought about as a response to the rising demands of citydwellers for convenient and accessible food options that are high-quality and budget-friendly. This unique collection of Cebuano street food vendors is located beside Krispy Kreme at the active zone garden of Ayala Center Cebu and serves as a perfect filling station for commuters and workers within the area. StreetFood has consciously positioned itself as the go-to platform for authentic street food vendors to showcase their delicious eats to bigger and wider audiences.

It has always been the belief of the Sugbo Mercado Food Bazaar Group that food serves as an untouchable institution for any prevailing culture. In order to get to know one’s culture, you have to get to know their food. And it’s through the belief and commitment to this principle that led to the establishment of StreetFood, a hotbed for all of the finest authentic Cebuano street food. Aside from making well-loved delicacies more accessible to the everyday Cebuano, Street Food also seeks to elevate the status of local Cebuano eats as a cultural institution that is well-embedded in the fabric of Cebuano identity. With common Cebuano staples like ngohiong, tuslob-buwa, balut, manok bisaya, dirty ice cream, and more, there’s bound to be something for everyone at this one-of-a-kind food market that operates year-round, every day of the week. 

Street Food is proud to have established this new and improved ecosystem that helps connect street food vendors to hungry diners more efficiently and effectively than ever before. This food park serves as a manifestation of Sugbo Mercado’s efforts to re-embed Cebuano dining culture deep into its overall identity. With Street Food, and potentially, many other future projects just like it, Cebuanos will become more in touch with their heritage through their food. And hopefully, this will lead to a brighter light being shed on Cebuano street food on the world stage. 

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Instagram @streetfoodbysugbo

Facebook Street Food by Sugbo

The Market by Sugbo Mercado

We're taking #YourWeekendFoodMarket to the weekdays as well! Submit your crazy or unique food concepts and letter of intent to themarket@sugbomercado.com and be part of the newest food park in town! #themarketbysugbo #themarketph

Top 5 places to visit while you're in Cebu for Sinulog

Sugbo Mercado #YourWeekendFoodMarket

You can never go wrong with visiting Sugbo Mercado. In fact, you can visit this place all year round! If you can't decide where to go for dinner, Sugbo Mercado has a load of different cuisines to choose from and the best part? It's not your regular sit-down restaurant kind of food. Majority of the store owners came up with new ways of combining different flavours together as well as fun ways of presenting their creations. Aside from the food, there are always local artists who add a great mood to the food market scene.

Location : Gardem Bloc, Cebu IT Park, Cebu City
Operating hours : Thursdays-Sundays 5pm-1am

Urban Lifestyle

If you're looking for local products with international quality, you can drop by Urban Lifestyle in Axis, Escario. All the items sold there are of great quality and substance and the extra special part of this store is that all the products are produced by budding entrpreneurs eager to get thier foot in the door of worldwide business. Perfect place to shop for your non-traditional souvenirs.

Location : B206, 2F, Axis Entertainment Avenue, N. Escario St., Cebu City
Operating hours : Daily; 11am-10pm

Sinulog Parade / Street Festivities

You can't come to Cebu for Sinulog without witnessing the Sinulog Parade itself, can you? All along the streets can you smell the barbecues, hear the drumbeats, and see the festivities in all its rich and colourful splendor. For those who are also here on a pilgrimage, you can't miss the Basilica Minore del Santo Nino. Join in the mass and the processions and witness the devotion of the Cebuanos to their patron saint.

Location : Sto. Niño Church, Fuente Circle, Jones Blvd, Abellana, etc.

Tops Lookout / Sirao Park

If you feel like getting away from the city, drive up to Busay and enjoy the panoramic view of Cebu from Tops Garden. Bring your friends, bring some beer, bring some lechon if you must and at night, bring a jacket. And while you're up in Busay, travel a bit further up and find yourself in Sirao. Sirao garden is Cebu City's own "Little Amsterdam". A beautiful garden with red, yellow, pink, and orange Celosias (Which also happen to be the offical flower of the Sinulog festival.

Location : Tops Lookout,  Busay / Sirao Park, Busay

Kasadya sa SRP

Now, situated a bit closer to the sea is the "Kasadya sa SRP". For the thrill seekers, Kasadya sa SRP is a small little amusement park with a nice selection of rides and games. Kasadya sa SRP only comes through the Christmas to Valentine season so if you're here for Sinulog, be sure to go!

Location : Kasadya sa SRP, South Road Properties, Cebu City

Best Ever Food Review Show in Sugbo Mercado

Sunstar Weekend Feature

"COVER STORY: Depicting the animated feel of the local markets, the cover shows the Sugbo Mercado team in a celebratory mood.

And for good reason: the team carries the distinction of having set up the metropolis' first weekend food market, adding a more hip yet accessible dimension to Cebu's already vibrant culinary scene. #SugboMercado#CebuEats #Cebu"

Thank you, Sunstar Weekend for the feature! To read more, click here

What's Good In | SUGBO MERCADO - WEEKEND FOOD MARKET | Cebu Philippines

Special thanks to Dog pound films for the feature!

"SUGBO MERCADO the only FOOD MARKET that supports local and international cuisine in one whole big space in Cebu Philippines ! OPENS AT THURSDAY - SATURDAY from 5pm - 1am See you there!

Like //SUGBO MERCADO // https://www.facebook.com/SugboMercado/
Like // DOGPOUND FILMS // https://www.facebook.com/Dogpoundfilms
SUBSCRIBE// DOGPOUND FILMS //
https://www.youtube.com/channel/UCQGo..."

Tahotally Succesful

Sugbo Mercado congratulates it’s latest #Sugbo MercadoSuccessStory, Tahotally, on its first mall outlet in Ayala Center Cebu. We talk with proprietor Cheryl Renee Fuentes to get the lowdown on their “Tahotally” successful move.

Treats For Tricks!

We got the treats! You bring the tricks!

Join us at #SugboMercadoGardenBloc and#SugboMercadoCBP to enjoy deliciously wicked bites and a spooktacular time as we celebrate Halloween!

NEW INDUSTRY

SUGBO MERCADO OPENS CEBU’S DOORS TO A NEW INDUSTRY

A new opportunity awaits Cebuano entrepreneurs who wish to enter and become active front-runners in the business world. Sugbo Mercado, Cebu’s first ever weekend food market, joins start-up food business ventures in one open space, creating an industry new to Cebuanos.

“Ever since Fun Seafood Corner joined Sugbo Mercado, we’ve had a lot of people coming in who are curious about our product and proceeded to trying it for themselves,” says Blaise Jaban from Fun Seafood Corner. “Our enterprise gained loyal customers who really look forward to coming every weekend. Sugbo Mercado opened our doors to a new beginning. From giving the opportunity to sell products to a wide variety of people to acquainting business owners and exchanging experiences and ideas, Sugbo Mercado has a lot to offer for entrepreneurs like me. It doesn't stop in feeding tummies – it also feeds the minds of business-minded people,” she added.

Sugbo Mercado promotes individual brand identity by housing various flavors that originate from different places in the Philippines and the world. Different tastes ranging from Spanish to Mexican, Cebuano, Tausug, and more come together under one roof, providing Cebuanos an experience of local and international cuisine while standing still.

Aside from the palate feast Sugbo Mercado offers, loyal customers are also serenaded by Cebu’s up and coming artists making each night a memorable experience.

Sugbo Mercado is located at Garden Bloc, IT Park, Lahug, and Cebu Business Park, just right across CIC Main Campus.

Sugbo Mercado Cebu Business Park is open on Fridays, Saturdays and Sundays from 3 pm to 12 midnight, while Sugbo Mercado Garden Bloc, IT Park is open on Thursdays, Fridays, and Saturdays from 5 pm to 1 am.

Every business has to start small. Today, entrepreneurs can make it big through and with Sugbo Mercado. For more details on how to be part of Sugbo Mercado’s growing family, contact Ruby Pansoy at ruby@sugbomercado.com or JP Chiongbian at jp@sugbomercado.com.

-- ABALLE, AVE, CUEVAS, OREDINA, SUMILE

     USC AB COMM – CORP COM

The First Hits Its First

We’re still reeling from all the food and festivities from our first anniversary in September and we’re still at it. Time does really fly by so fast when you’re having fun. And food, of course! Our anniversary month was marked by individual vendor promos on top of our own.  From free drinks to price-offs, treats were flowing from our grateful vendors to our eager customers.

Anniversary Prizes and Surprises!

We’re already turning a year old and we’re celebrating all throughout September with prizes and surprises for you!

ANNIVERSARY PROMOS

EAT SUGBO MERCADO CARD

Eat Sugbo Mercado Cards are available at cost from the Sugbo Mercado Office booth. A map indicating each vendor’s location at the market is printed. Each purchase of any item at each vendor entitles the cardholder to one stamp/sticker specific to the vendor. Cardholder must collect all stamps/stickers to be eligible for the grand raffle. Cardholders are allowed multiple cards and multiple entries but no combination of cards are allowed. Completed cards will be raffled and the winner gets to take three other friends on a Dakak-Fantasyland 3D2N Vacation Package for four(4) pax courtesy of Dakak-Fantasyland!*

SUGBO MERCADO SELFIE

Take a selfie with your favorite food item from Sugbo Mercado.  Upload it on IG and/or FB with the hashtags (1)#SugboMercado (2)#SugboMercadoSelfie and (3)the vendor’s hashtag. Tag Sugbo Mercado and the vendor accordingly. Please include a caption about why you love the food item/vendor. Winners will be selected at random. There will be multiple winners as each is vendor specific.

SUGBO MERCADO GROUFIE

Take a groufie with your group at Sugbo Mercado.  Upload it on IG and/or FB with the hashtags (1)#SugboMercado (2)#SugboMercadoGrofie. Tag Sugbo Mercado accordingly. Please include a caption about why you love hanging out with your friends at Sugbo Mercado. Winners will be selected at random. The winning entry gets an Islands Banca Tour Package courtesy of The Islands Way!*

What are you waiting for? Visit Sugbo Mercado, enjoy all the food and score some prizes! See you at #YourWeekendFoodMarket!

*Terms & Conditions apply

SugBOOM Mercado

My! Look how we’ve grown! It’s still all too amazing how we’ve already branched out well within our first year. Our second location, Sugbo Mercado - Cebu Business Park (CBP), has picked up quickly to pack up quite a crowd and following. Our vendors have also swelled up to forty-seven in just a month since start of operations from our initial lineup of only thirty. Sugbo Mercado - CBP is also particularly exciting for us with the variation brought by twenty-seven of the vendors that are unique to that site. Some of our Garden Bloc regulars who have paid us a visit there have been highly appreciative of the new options and altogether different feel of CBP.

#SMSS : Lord of the Ribs | One Rib to rule them all

Lord of the Ribs | One Rib to Rule Them All

by: Gab Arcenas

Sugbo Mercado Success Stories (#SMSS) : PAPA CHURROS | CHURRO LOCO

PAPA CHURROS | CHURRO LOCO

While Kofka argues that “the whole is other  or greater than the sum of the parts”, the true success of Sugbo Mercado Weekend Food Market – Cebu’s first, biggest and only weekend food market – is in each of its more than fifty individual vendors. Michael Karlo, food writer and Sugbo Mercado partner sits down with Anton Aldeguer, owner of one many of the market’s best sellers and runaway successes, Papa Churros.

The A-Z of Sugbo Mercado

Have you heard of Sugbo Mercado? Have you been? If you haven't, or you're not sure what 
it is, then here's a little run down of the alphabet on what's to love about Cebu's First 
Weekend Food Market, #YourWeekendFoodMarket!