Our Foodtrepreneur of the Week: Fried and Tasted

 #FOTW: Fried and Tasted

Every week, Sugbo Mercado introduces fresh brands that are sure to take a place in your appetites. This is a compilation of our foodtrepreneurs, their stories, and their plans for the future.

Fried and Tasted is a fried-specialty store. We actually have two best sellers: kawali and crispy pork binagoongan. Our kawali is crispy on the outside yet juicy and flavorful on the inside. It’s cliché, we know, but one must try and taste it to know it’s true. 

Kawal

Meanwhile, our crispy pork binagoongan’s success came to us by surprise! We weren’t expecting that people would share the same love for Negros bagoong. Every time we recommend this dish to those first timers or foreigners coming in Sugbo Mercado, they go back to our booth just to tell us how they loved it. And plus, one thing our customers would say is they love our homemade spicy vinegar. 

Other than our best-sellers, we also offer pritchon (priton lechon), crispy pork adobo, calamari, fried chicken with abodo sauce, fried chicken with bagoong, monggo with kawali, fried rice and spam fries. Soon, we will be bringing in a few more hearty Filipino fried dishes.

As foodies, we love going around new food places in and out of Cebu to try different stuff. We noticed in most food bazaars, stalls that offer grilled foods are aplenty, but fried-specialty stores are rare. So what we did was, we listed a bunch of fried foods that we love and we realized that our list comprised of Filipino’s signature and are close to home.

Pritchon (Pritong lechon)

We have been here in Sugbo Mercado last March 15, 2018. We must say that we’re learning a lot about handling food, consumer behavior, placement presentation, and so much more! And as individuals; we are actually improving ourselves by continuously striving to improve our products. 

Who knows what the future holds? We will surely expand and venture out to a different establishment but as of now, our plan is simple. And that is to serve dished to our customers as if it will be their first and last time to eat with us. 

Spam Fries

Calamari

Owners of Fried and Tasted with staff

-Daryll Bihag and Chyll Son, owners of Fried and Tasted; Our Foodtrepreneur of the Week.

Visit Fried and Tasted at Sugbo Mercado. Their booth is near Black Pearl and Kuzina Guadalupe. And yes, we are open every Thursday to Sunday, from 5PM until 1AM. See you there at #YOURweekendfoodmarket! 

Our Foodtrepreneur of the Week: Grilled Surfin' Ribs

#FOTW: Grilled Surfin' Ribs

Every week, Sugbo Mercado introduces fresh brands that are sure to take a place in your appetites. This is a compilation of our foodtrepreneurs, their stories, and their plans for the future.

“ My husband and I love to eat and cook together with friends. So, we decided to open a restaurant and create this food concept as we have the passion and love for ribs and seafood. Grilled Surfin’ Ribs is about our love of eating and cooking. We emphasized it as “grilled” as here in Sugbo Mercado, we only serve our best selling ribs and different kinds of pasta.  

I am glad to say, that we joined Sugbo Mercado since their Day 1 and still we’re here. We really loved their concept and on how they take care of their tenants.  They have a strong team to market their tenants and they never fail to astound us.

Being one of their original tenants makes us proud and grateful that they entrusted us to provide good food and service to our locals. Even, tourists and/or foreigners would go to Sugbo Mercado just to try our ribs! And now, we're thinking of reviving some of our seafood products to bring back in Sugbo Mercado like our famous crab claws, garlic shrimps, and also, our chicken wings. We also plan to be back in the restaurant scene and open a space so we could serve our old menu to our suki’s. 

-Sharon Grace and Raymond Jimenez, owners of Grilled Surfin’ Ribs; Our Foodtrepreneur of the Week.

Visit Grilled Surfin’ Ribs at Sugbo Mercado. We are open every Thursday to Sunday, from 5PM until 1AM. See you there at #YOURweekendfoodmarket! 

Our Foodtrepreneur of the Week: Took Lae Dee

#FOTW: Took Lae Dee 

Every week, Sugbo Mercado introduces fresh brands that are sure to take a place in your appetites. This is a compilation of our foodtrepreneurs, their stories, and their plans for the future.

Took Lae Dee or in English, “good and affordable” is a Thai food shop in Sugbo Mercado that carries easy-to-cook dishes from the full menu of our restaurant, Little Thai Kitchen located at City Soho Mall, B. Rodriguez St., Cebu City. 

We, the owners, have worked and lived in Thailand for almost 20 years. Our business is aimed at bringing the authentic flavors of Thailand to our fellow Cebuanos without them breaking their piggy banks. Thus, we made sure that our dishes are authentic by importing our sauces, pastes, and spices from Thailand. We also made sure that our dishes are affordable.

At Took Lae Dee, we sell nine easy-to-cook dishes. These are: Tom Yum Fried Rice, Phat Mee Korat, Green Curry Fried Rice, Chicken Green Curry, Tom Yum Soup, Thai-style shrimp omelet with rice, Glass Noddle Salad Yum Woonsen, Kapao Moo Sap and Thai Sticky rice with mango.

Phad Mee Korat, Chicken Green Curry, Tom Yum Fried Rice and Shrimp Tom Yum Soup

Tom Yum Fried Rice

Chicken Green Curry

We’ve been with Sugbo Mercado since the last week of January this year. Our products have been well received by the people; this has been evidenced by the gradual increase of our weekly sales which we hope we can sustain. We also would like to see ourselves branching out to more locations and perhaps be visible in all Sugbo Mercado sites in the future. Indeed, opening a shop at Sugbo Mercado has been a blessing. We really feel that this is the best venue, where people from all walks of life converge, to showcase our dishes."

 -Adrian Francis Carredo owner of Took Lae Dee; Our Foodtrepreneur of the Week. 

Visit Took Lae Dee at Sugbo Mercado. We are open every Thursday to Sunday, from 5PM until 1AM. See you there at #YOURweekendfoodmarket.